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5 questions to ask about your marketing efforts

October 12, 2021 by Michael DiBernardo

5 questions to ask about your marketing efforts

For many small to midsize businesses, spending money on marketing calls for a leap of faith that the benefits will outweigh the costs. Much of the planning process tends to focus on the initial expenses incurred rather than how to measure return on investment. Here are five questions to ask yourself and your leadership team […]

Filed Under: Buisness

Expanding succession planning beyond ownership

October 5, 2021 by Michael DiBernardo

Expanding succession planning beyond ownership

Business owners are regularly urged to create and update their succession plans. And rightfully so — in the event of an ownership change, a solid succession plan can help prevent conflicts and preserve the legacy you’ve spent years or decades building. But if you want to take your succession plan to the next level, consider […]

Filed Under: Buisness

IRS additional guidance addresses COBRA assistance under ARPA

September 21, 2021 by Michael DiBernardo

IRS additional guidance addresses COBRA assistance under ARPA

In Notice 2021-46, the IRS recently issued additional guidance on the COBRA premium assistance provisions of the American Rescue Plan Act (ARPA). Under the ARPA, a 100% COBRA premium subsidy and additional COBRA enrollment rights are available to certain assistance eligible individuals (AEIs) during the period beginning on April 1, 2021, and ending on September […]

Filed Under: Buisness

Is your business underusing its accounting software?

September 20, 2021 by Michael DiBernardo

Is your business underusing its accounting software?

Someone might have once told you that human beings use only 10% of our brains. The implication is that we have vast, untapped stores of cerebral power waiting to be discovered. In truth, this is a myth widely debunked by neurologists. What you may be underusing, as a business owner, is your accounting software. Much […]

Filed Under: Buisness

DEI programs are good for business

September 16, 2021 by Michael DiBernardo

DEI programs are good for business

Many businesses are spending more time and resources on supporting the well-being of their employees. This includes recognizing and addressing issues related to diversity, equity and inclusion (DEI). A thoughtfully designed DEI program can do more than just head off potential conflicts and disruptions among coworkers; it can help you attract good job candidates, retain […]

Filed Under: Buisness

Get serious about your strategic planning meetings

September 8, 2021 by Michael DiBernardo

Most business owners would likely agree that strategic planning is important. Yet many companies rarely engage in active measures to gather and discuss strategy. Sometimes strategic planning is tacked on to a meeting about something else; other times it occurs only at the annual company retreat when employees may feel out of their element and […]

Filed Under: Buisness

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